9 Digital Marketing Trends to Watch in 2018

30th Nov 2017 Posted By Faheem Ahmed

With the close of an eventful yet fluctuating year, what must one keep an eye out for in 2018? Alright, the world can glide by. Time to stay focused and switch off from the world outside and switch on life in digital space. Here are the nine tentative digital predictions for the coming year.   

  1. Short-lived Content is king: Everyone speaks of surprising, shocking, stunning things or events long after they’re over, right? Wrong. People are here today, gone tomorrow. Same goes for their fleeting memory. Although transitory news has been doing the rounds since 2017, it’s set to own the net in the coming year. On all platforms, too… WhatsApp, Facebook, Instagram, Snapchat. We’re talking 3.5 billion Internet users any given time. Content today needs to be focused, interesting, hard-hitting and most importantly, relevant. For content to appear on individual feeds and raise eyebrows and hairs, it has to be any or all of those. Read more: http://bit.ly/2zvOIOQ

  2. Video killed the audiostar: It’s not just a pic-turesque world any longer, is it now? It’s moved on to a moving picture platform. Yes, videos are big and videos are here to stay. The new animal species, the beautiful bonny baby, celeb antics on talk shows…best captured on videos. And yes, let’s not forget the VR app – Facebook Spaces. All bound to get booming big in 2018. Read on: http://bit.ly/2wUCv4D

  3. What’s your Story? Move over 8 seconds of fame; and say hey to Stories. If Snapchat drives something, can Instagram & Facebook be far behind? Stories is the brilliant feature that pioneered on Snapchat and soon enough, glibly debuted on Instagram and  Facebook, just a few months apart. Stories stay live for 24 hours and give the user gratification for as much time. To check on involvement with his followers / friends as the case or platform maybe. Within just 1 year, Instagram already boasts of over 200 million Stories – a cool 50 mil more than Snapchat! Keep reading: http://on.inc.com/2vzMCGC

  4. Less talk, more hear: It’s not just enough to be present on social media. Users need to feel significant in the brand space they’re at. Make way for social listening, wherein every comment – regardless of good or lousy – is addressed and remedied. Read on: http://on.inc.com/2vzMCGC

  5. Platform for e-com: See something while zapping through your social feed on the platform of your choice? Go for it. Get the best deal that ever was. Yes, shopping just got simpler and faster. Go: http://bit.ly/2Apw7QZ

  6.  The non-human homo sapien: A built-in application, chatbots are the boon that brands require today. Engaging in human-like conversation and with zero downtime, they ensure the ball’s never dropped. Every wise brand worth its salt will bet big on this new wave, if not already.
  7. Chirp, chirp: In over 10 years, Twitterati has bemoaned the constriction that came with the platform. But despite that 330 million monthly active users stuck to 140 or under to pen thoughts and or beliefs. But when growth hit a roadblock, the big-small platform woke up hoping to wow more users. 140 characters doubled to 280. The move was welcomed by cheer and jeer in equal measure. While pundits still stuck to the sacrosanct 140, a few went beyond. That said, experts aver that Twitter had better up the game to stay relevant to remain functional in the coming year. Read more: http://bit.ly/2wUCv4D 
  8. Life will depend a lot on IoT: Before you go, what was that again, the acronym simply expands to Internet of Things. Wikipedia clearly defines IoT as “the network of physical devices, vehicles, home appliances, and other items embedded with electronics, software, sensors, actuators, and network connectivity which enable these objects to connect and exchange data.” The machine dependence that the world is speeding towards, it’s just as well. Wouldn’t you agree? Don’t pause. Read on: http://bit.ly/2A7DTRN 
  9. Speeds set to quintuple: Yup, don’t blink. As we work backwards towards catching up on deadlines, 4G would seem complacent, at best. The time is just right to embrace the blistering speeds of the www at 5G, no less. It may not happen in a flash, but when hyperconnectivity becomes the order of the day, 5G would surely follow suit. Here’s the link for more reading: http://bit.ly/2A7DTRN

          2018 is just a few days away. And some. Let’s wait and weigh what the new year holds.