5 Signs your Business needs Digital Marketing

09th Jun 2017 Posted By Faheem Ahmed

Digital Marketing is a universal concept that applies to all the industries and businesses of all sizes. If your prospective clients are online and you are not, you could miss out on great business opportunities and it could be worse if your competitors are ahead of you.

Here are 5 signs which show that your business is in need of Digital Marketing and how important it is for sustainable growth in the future.

Sign 1: Growth of your Business

Google is everyone’s best friend these days and when someone is looking for you on Google, you’ve got to be there. Your business must have a strong online presence when a prospect is looking for a product/service that you sell. Especially when it comes to location based search. No matter the scale of your business, new prospects will mostly move towards what they find online. Lesser prospects mean lesser clients which mean lower sales. If there is no growth in your business, you should focus on your Digital Marketing strategy which is a key factor in driving sales.

Sign 2: Is your business coping well with the Digital Revolution?

You can definitely know for sure that your marketing strategy is obsolete if your business does not have a website. But is having a website enough? It must constantly be updated in order to be relevant in the modern times where change is the only thing that is constant. The website must also be compatible with all devices. It does not end there, you must optimize your Digital Marketing efforts based on data and insights by constantly monitoring analytics for optimum results.

Sign 3: Absence of Integration

Digital Marketing is an interlinked web.  A business cannot only be active on social media and be absent on a simple Google search. It harms the interests of the prospective clients. Social media channels like Facebook, Instagram, Twitter, etc. play a vital role in Digital Marketing today. They enable customers to connect with the brand on a much deeper level.  Placing your brand in the right places for the right audiences is highly important. For example, if you own a restaurant, it is not just enough to have a website, but to also be listed on websites like Zomato & Burrp, among others. Integration of your Digital Marketing with traditional marketing channels will help you get valuable insights.

Sign 4: Compelling Online Value Proposition

While there are different channels to reach the target audience, it is the content that engages and retains customers. Content marketing has become a quintessential part of Digital Marketing. The content found online represents your business and must be crafted with care. Based on the quantity and quality of content, your brand awareness increases, your customer base increases and it ultimately reflects in your revenue.

Sign 5: Looking for Competitive Advantage?

You must make sure that you are always a step ahead of your competitors in increasing sales. An effective Digital Marketing strategy will definitely give your business a competitive edge. This involves all aspects of Digital Marketing like Search Engine optimization, superior quality of content, Social Media Marketing, E-mail marketing, Remarketing, Content Marketing, User-friendly Website, etc. Doing this with a data-driven approach and optimizing expenditure on Digital Marketing will stabilize your competitive advantage in the long run and firmly establish your business.

Digital Marketing requires skills, know-how, time and investment. We, at BYT Digital, provide Web Development, Digital Marketing services and offer customised solutions to suit every client’s budget. We adopt the best practices and plan with foresight, bringing great results for our clients. Rest assured, whatever your requirements or budget, BYT custom-creates solutions that work!